diff --git a/app/presenters/analyze/graph/column/unknown.rb b/app/presenters/analyze/graph/column/unknown.rb
index 4e1003f4..eaa02853 100644
--- a/app/presenters/analyze/graph/column/unknown.rb
+++ b/app/presenters/analyze/graph/column/unknown.rb
@@ -6,7 +6,7 @@ module Analyze
       class Unknown < GroupedBarColumnPresenter
         include Analyze::Graph::Column::ScoreForRace
         def label
-          'Unknown'
+          'Race/Ethnicity Not-Listed'
         end
 
         def basis
diff --git a/app/services/demographic_loader.rb b/app/services/demographic_loader.rb
index 0dc4bd23..2ec800b8 100644
--- a/app/services/demographic_loader.rb
+++ b/app/services/demographic_loader.rb
@@ -40,6 +40,6 @@ end
 
 class UnknownRace
   def initialize(qualtrics_code:, designation:)
-    Race.find_or_create_by!(qualtrics_code: 99, designation: 'Unknown')
+    Race.find_or_create_by!(qualtrics_code: 99, designation: 'Race/Ethnicity Not Listed')
   end
 end
diff --git a/data/demographics.csv b/data/demographics.csv
index 8ac4363f..a0d5dacd 100644
--- a/data/demographics.csv
+++ b/data/demographics.csv
@@ -7,5 +7,5 @@ Race Qualtrics Code,Race/Ethnicity,Gender Qualtrics Code,Sex/Gender
 6,Prefer not to disclose,,
 7,Prefer to self-describe,,
 8,Middle Eastern,,
-99,Unknown,,
+99,Race/Ethnicity Not Listed,,
 100,Multiracial,,
diff --git a/spec/fixtures/sample_demographics.csv b/spec/fixtures/sample_demographics.csv
index 8ac4363f..a0d5dacd 100644
--- a/spec/fixtures/sample_demographics.csv
+++ b/spec/fixtures/sample_demographics.csv
@@ -7,5 +7,5 @@ Race Qualtrics Code,Race/Ethnicity,Gender Qualtrics Code,Sex/Gender
 6,Prefer not to disclose,,
 7,Prefer to self-describe,,
 8,Middle Eastern,,
-99,Unknown,,
+99,Race/Ethnicity Not Listed,,
 100,Multiracial,,
diff --git a/spec/services/demographic_loader_spec.rb b/spec/services/demographic_loader_spec.rb
index b05d8aa0..fe1f1951 100644
--- a/spec/services/demographic_loader_spec.rb
+++ b/spec/services/demographic_loader_spec.rb
@@ -4,7 +4,7 @@ describe DemographicLoader do
   let(:filepath) { 'spec/fixtures/sample_demographics.csv' }
   let(:race_codes) do
     { 'American Indian or Alaskan Native' => 1, 'Asian or Pacific Islander' => 2, 'Black or African American' => 3,
-      'Hispanic or Latinx' => 4, 'White or Caucasian' => 5, 'Unknown' => 99, 'Middle Eastern' => 8, 'Multiracial' => 100 }
+      'Hispanic or Latinx' => 4, 'White or Caucasian' => 5, 'Race/Ethnicity Not Listed' => 99, 'Middle Eastern' => 8, 'Multiracial' => 100 }
   end
 
   let(:gender_codes) do
diff --git a/spec/views/analyze/index.html.erb_spec.rb b/spec/views/analyze/index.html.erb_spec.rb
index d1c277f0..c571060a 100644
--- a/spec/views/analyze/index.html.erb_spec.rb
+++ b/spec/views/analyze/index.html.erb_spec.rb
@@ -185,7 +185,7 @@ describe 'analyze/index' do
 
     it 'displays a checkbox for each race designation' do
       race_slugs = %w[american-indian-or-alaskan-native asian-or-pacific-islander black-or-african-american
-                      hispanic-or-latinx middle-eastern multiracial unknown white-or-caucasian]
+                      hispanic-or-latinx middle-eastern multiracial race-ethnicity-not-listed white-or-caucasian]
       race_slugs.each do |slug|
         expect(subject).to have_css("//input[@type='checkbox'][@id='#{slug}']")
       end